My #mang2049 experience

(created by S.Sutanto, 2015)

Time sure flies. After two weeks of packed schedule that require us to be online much more than ever. Suddenly it is the end of this module. Living and working on the web allows learning and collaborating without boundaries. Our daily hangout is short, efficient, yet memorable. Below are the purpose of #mang2049

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Does it attained ? for me it is definitely yes. Why i said so? Because i see the difference !

How I progress final

Through this module, I discover more sources of reliable information that could help me in my degree. Several accounts that I follow on twitter and LinkedIn give me useful insights. Examples of account that i follow on twitter:

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What I follow on LinkedIn:

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This module require us to create blog-post and collaborate with others. At first it is really hard. I remember clearly how my first post was all text. I also apprehend every time i leave a comment as i’m afraid it will offend others. As time goes on, I began to enjoy this module. The research process, developing my own view, exploring other’s view and sometimes we will receive some challenging comments.

To create traffic, i need an engaging blog-post. Therefore, i try to create several diagram through PowerPoint, put images and create video through VideoScribe and PowToon.

The most beneficial part of this module to me is developing my online professional identity. I decide to create new email and twitter as the old one isn’t professional at all.

On the other hand, I’ve been struggling to start my resume for my internship. This module guides me to create my own branding, my authentic identity. During this module I decided to create my LinkedIn profile. Now I realized why this platform gain popularity.

Privacy perception of each individual is different. For me, I chose to integrate all my online platforms and use it to create one identity. There is no separate account for work life and personal life. However, I will make sure what I post won’t affect me in the future. Security wise, I’ve always put my Instagram on private as i believe it’s only for my inner circle. My twitter, blog, and LinkedIn will be opened to public as they are my marketing tool.

I believe this module is only the start of my online presence. The benefit will grow as i grow my networks and connections. For example currently i join marketing and communication network group on LinkedIn, but i’m only as a visitor. I have not really engaged. Same goes with different accounts i follow on twitter. I should step out of my comfort zone and shows my appreciation of my gained knowledge.

During creating my LinkedIn profile i also realized i have not really participate in any community. I’m planning to join PPIS (Community for Indonesian student in Singapore). I also might create online community that’s related to my field.

English is not my first language, I do have weaknesses in this. I am planning to read more articles posted on LinkedIn or twitter and blog to increase my proficiency.

In the end of this last post for #mang2049 i would like to say thanks to Dr. Nic, Dr. Lissa, and Dr.Sarah for all the guidances and all my awesome colleagues that’s make this module utterly awesome. It is a short but meaningful module that nurtured my professional profile.

Short highlight of my journey:

(created by S.Sutanto, 2015)

Twitter : @silvianasutanto

LinkedIn : Silviana Gunarsih Sutanto

YouTube : SilvianaSutanto

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just open it !

Video above that i come across from Jierun’s post give me a clearer picture of Open Access. Apparently journal published under Open Access also being peer reviewed. Which means there is a quality control. ¬†CreativeCommons will give more control for authors regarding copyright issues. In other hand, maybe government can build an organization in charge of Open Resource Education that will control the funding, managing, and the publication of journals and articles.

While Open Resource Education or Open Access benefits authors and readers. Does free online content like newspapers, books, and music benefit both parties? Different from authors of journal and articles, they focus on financial leverage. Taylor Swift is one of the content provider that don’t want her music to be free.

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Growing usage of online media by young adults is not followed by eagerness to use it responsibly. Not much attention put into piracy and digital rights.

Shane Richmond’s articles got me reflect on what i said on my previous post. I thought paywall is good for both parties. In reality not really; newspaper subscription actually facing a slow growth in online newspaper advertising. Moreover, there is an opportunity cost where newspaper can reach bigger audience by get rid the subscription fee. Bigger exposure might generate more advertisement that can cover subscription fee. Robert Cailliau propose an interesting idea. He thinks online content should follow a pay-as-you-go model. Readers only have to pay for what they read. It would be much cheaper than monthly subscription.

In general, the concerns to make online content available for free is the quality, piracy and digital rights, and money. In my opinion, individuals should appreciate other’s creation by acknowledging and applying piracy and digital rights. In terms of money and quality. There is plenty of choices available to create quality content without charging a fixed amount. For example various kind of cross-subsidies or pay-as-you-go. Regardless this issues, i believe the advantages of free online content overshadow the disadvantages ūüôā

Comments made:

Constance’s blog¬†

Jierun’s blog

Does Open Access benefit all stance?

What is Open Access?

Open-access literature is digital, online, free of charge, free of most copyright and licensing restrictions. It removes price barriers and permission barriers. Open Access is not limited to literature. It is also applicable for digital form like image, video, audio, or software. [1]

Advantages of Open Access for research articles:

  • Extremely efficient and affordable sharing will allow advancement in research. It also solve Researchers’ challenge of¬†‚Äėavailability‚Äô and ‚Äėaccessibility‚Äô of research outputs.
  • Seamless sharing of educational resources with the world. Give the students more than sufficient information to support their research or studies. The only barrier now is the internet.
  • Accessible and affordable education. More and more libraries are hitting a crisis point. Due to monopoly by big publisher like Elsevier that aims on profit making. Researchers did not write journal articles for financial reasons. They create to bring an advancement in their field that directly impact their careers. Direct access between researchers and libraries get rid the money that researchers usually have to pay to commercial publishers.
  • Allow teachers to engage and continuously improve their courses and textbook. There is no one textbook fits all. Open Access allow lecturers improve the quality of the education by collaborating and revising different sources.
  • Publicly funded resources are openly licensed resources. Citizens that usually pay in curriculum development and research done now can rip more benefit with less cost.

However, Open Access may not give the authors control over the integrity of their work and the right to be properly acknowledged and cited (social media ethic issue) [2]. Moreover, there is a concern regarding the quality and sustainability of the publication.

Nonetheless, there is a growing support from researchers towards Open Access.

On the other hand, Open access isn’t applicable for media company. “The study, which claims to have included 2,700 high-end decision makers from companies internationally, found that 90 per cent of online content would likely be held behind a paywall in the coming years”. The Sun and The Telegraph is one of them. They start to introduce paywalls for those who want access to their articles or broadcast. Media buyers’ belief usage of paywalls will leverage advertisers, telegraph, and journalism. Subscription will bring a small dip of audiences. However, they will generate customer insight that could be used for their marketing effort. They also have greater opportunity to engage with the audiences.¬†Paywalls also provide resources needed to generate a better quality content. Quality content should be sufficient to engage the readers as news/entertainment will always accessible somewhere else.


[1] Peter Suber (2015) Open Access Overview (accessed 11 November 2015)

[2] Peter Suber (2004) SPARC Open Access Newsletter, Issue #77 (accessed 11 November 2015)

[3] David Wiley, Cable Green, and Louis Soares (2012) Dramatically Bringing Down the Cost of Education with OER (accessed 11 November 2015)

[4] Taylor & Francis Group (2014) Open access: researchers are positive but some uncertainty still remains (accessed 11 November 2015)

[5] Stephen Lepitak (2013) Media Buyers’ Reaction: The Sun and The Telegraph to introduce paywalls¬†(accessed 11 November 2015)

[6] Stephen Lepitak (2013) News International set to erect paywall for The Sun in second half of 2013 (accessed 11 November 2015)

[7] Ellen Wexler (2015) What a Mass Exodus at a Linguistics Journal Means for Scholarly Publishing (accessed 11 November 2015)

Topic 4 – Can i get fired by what i post online? even when i’m off-duty?

pro and cons (2)

Pro and cons of social media creates a love-hate relationship for social media in the workplace. Companies start to watch the employee‚Äôs usage of social media both inside and outside company. Organizations struggle to keep pace with the evolving technology and employers find it difficult to balance the competing interests of an employee’s privacy against the employer’s security [1]. Creating awareness for labor law of social media and social media regulations.

Do you think you can get fired by what you post online?

Definitely yes. There is a law where company can’t fire you because of gender, race, religion, whistle blowing or nationality. Other than that? employer can fire you with any reason. [4][6]


Regardless the heavy usage of social media in business world; 85% businesses have no policies for online behavior [3]. However,¬†there are a number of people got sacked because of social media where the company doesn’t have any regulation regarding social media usage.

United States is a step forward in social media regulations. National Labor Relation Act protect individual‚Äôs right to post what they want. They are allowed to voice out their dissatisfaction towards their job, pay, or workload.¬†US regulation also allow employee to create ‚Äúfriends-only‚ÄĚ social media sites.¬†However, not all work-related speech is protected. For example, your employer can still fire you if you post something negative about a client or customers on Facebook.[5]

Is it ethical to fire the employee when the organization never sets the toned neither policies regarding social media in the workplace? In my opinion it is not, unless the employee clearly states the name of the organization or create significant lost to the organization. I believe the US federation also think the same by giving freedom of speech.

It is time for the organization to create clear policies. The organization should make them involved in social media regulation to leverage the pro of social media. The regulation should not de-motivate the employee by being too strict, invade their privacy, or take away their freedom of speech. Few policies organization could consider:

  1. Give employees a breather and allow them to access social networking sites during their lunch break, before and after office hours.
  2. Educate and train staff as most employees are not aware how their actions online can cause security issues for the organization.
  3. Set security and usage policies. [use of the Internet at work, access to social networking sites and what they are allowed to say or do during office hours].

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[1] Naeger, Jennifer L. (2013) Effectively Managing Social Media In The Workplace. (9 November 2015)

[2] Contacos, Jonna & Lee, Albert. Social Media in the Workplace: legal, productivity, and legal issues. via YouTube (9 November 2015)

[3] Chang, Kabrina (2011). Kabrina Chang: Facebook Got Me Fired- Legal and Management Issues for Social Networking. via YouTube (9 November 2015)

[4] Pell, Nicholas. Fired for What You Post? (9 November 2015)

[5] Webb, Christine (2013). Can you be fired for complaining about your job on Facebook? (9 November 2015)

[6] Can You Fire Someone For Their Social Media Complaints About Work? (9 November 2015)

Digital platforms bring more opportunities than i thought !

On my previous post, i miss out other opportunities digital platforms offered in curating our online professional profile. Social media gives us the opportunity to create a unique resume and shows our competitive advantages. Bear in mind, different individual fits different platform. Could be linked to the way they use the platform as resident or visitor.

From¬†Patrick’s blog, i learned how personal brand might also work in conjunction with business brand. Digital platforms also allow us to present our resume in a distinct way. Truly shows our value, not only based on our education and work experiences. Here’s one example:

Credit : FrenkiProductions “Creative CV – Giulia F” via Youtube.

Siew Woon’s blog¬†and Ryan’s blog remind me¬†although LinkedIn is widely used; It is more advantageous for thus rich in experiences and connection. For fresh graduates, using social network might be a better tools to create exposure. Namely WordPress, Twitter, or¬†Speaking of exposure,¬†Leah Cowan’s blog¬†mentioned Tweriod. An innovation in digital world that brings more chance to be noticed. Twitter could help us to create relation. Like what Sarah Hewitt mentioned, we won’t lose anything by simply say hi and thanks for thus help us in gaining additional knowledge for our blog-post.

In addition, Here’s my brand strategy :

my brand

  • SWOT analysis of ourselves to know what makes you different, what you should include in your profile. It is about quality, not quantity.
  • Getting to know who is our targeted audiences [future employer]
  • Chose several platforms that work best for us ¬†[twitter, WordPress, LinkedIn, and maybe]
  • Integrate all the platform so they will point back at you and make you noticed [use same username and same photo]
  • monitor and control. Keep your social media private and regularly update your platform. Maybe we can do a regular check to delete contents that not applicable for us anymore.

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References :

Hunt, Teddy (2013). 5 Best Apps to Build Your Online Professional Profile [6 November 2015]

Frenki Productions (2013). Creative CV – Giulia F. Via YouTube [6 November 2015]

Google your name! Are you there ?

Online profile is about our reputation and visibility in digital world. Using it as our marketing campaign to create awareness of us, promote and sell ourselves to the employer. Before i start this program, i could not find anything when i typed my full name. Reason behind, i use my nickname and different username all over my online platforms. Now, to create consistency i integrate all my online platforms by using my full name. As a results, i start to have my LinkedIn, Twitter, and WordPress displayed. Still have a long way to go to curate it of course.

Online professional profile is our branding that should be managed strategically. How to impress our recruiters in first 10 seconds and make them find out more about us. Online professional profile developed through several platforms. I’ll divide it into professional network and social network.

LinkedIn now is the most widely used recruitment platform. Here’s one example video on how to manage your profile on LinkedIn

Managing your professional profile on social networks could be tricky as there is a blurred lines between private life and professional life. There are 2 spectrum on this. First, where recruiters don’t believe in checking candidates’s social media as they perceive their privacy or didn’t see the link between personal life and performance. Second,¬†recruiters that will check your social media trace and serious about it.¬†Some candidates try to clear their past online traces or use professional service like BeMyBest. Like what i said on my last post, i chose to create “one brand”, one identity. It is okay to share your bits of life. As long as it is not something negative that will affect others. Eg: JustineSacco tweet. What could be done is to scrape through all our social media platform. Namely Twitter, Facebook, Google+, Blog or even Skype. Keep it private, clean all the unnecessary stuff. Integrate all of them to shows your competitive advantages. Define who you are, what you excellent at, your interest, passion, or connection. Make it easy to access and make yourself contactable.

To be authentic, it should define the true value of yourself. One thing to take note, What posted will always be there. We should be selective on what we post, determine the right amount and the right place to put it as our employer searching for different information through different platform.¬†We don’t have to hide our personal life. It is how we manage it.

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References :

Hoffman, Allan. “Job applicant, Beware: You’re Being Googled” (5 November 2015)

Matt (2014) “Curating Your Online Profile” (5 November 2015)

Mark M, Anderson. (2007) “Digital Dirt Derails More Job Searches, As Recruiters’ Use Of Search Engines Increases” (5 November 2015)

Michael (2013) “Job Hunting: How to promote yourself online” (5 November 2015)

Trunk, Penelope. (2007) “Google Guy: Those photos don’t matter as much as you think” (5 November 2015)

Topic 2 – Reflective Summary

Comments that i receive got me reflect on several things. First, i haven’t really emphasize my reason and personal experiences regarding personal identities. Second, i haven’t really think how personal identities linked to marketing perspectives.

Integrating your personal life and your work life does not mean it will invade your privacy. For example bubzbeauty, fourfeetnine, and¬†timothytiah. They are could be said blogger while TimothyTiah is a co-founder of Netccentric. They share their daily life, hardships, experiences, to some extent that it won’t invade their privacy. ¬†I judge them less because i know what they have been through and i also do support their business. Who knows when your colleagues knew your personal problem they will try to understand you more.

Be honest = integrity

Be honest = integrity

Additional point i got from Siew Woon’s post, i also don’t want to be trapped in working society that can’t accept me for who i am. ¬†Of course, we still have to be selective on what we post online and be honest with our society.There will always be a judgement but as long as we never do something wrong. It is okay to be yourself both online and offline ūüôā .

From Clinton’s post, i learned to make a point where we should maintain our identity to create a competitive advantages in marketing ourselves. We should be selective on what we post.¬†At first i think one identity could make marketers understands our behavior and needs better and multiple identities could confused marketers. Clinton’s answer to Wei Jie’s comment give me other insight where we can focused on their lifestyle and identity or identities won’t be a problem.

In addition, i am not fully against having personal identities. It would be beneficial for small communities or where they might shy to ask sensitive question or civil worker where they must be really careful on what they post. Overall the way i use social media also evolving and who knows down the road i might have to separate my personal life and my work life.