Topic 2 – Reflective Summary

Comments that i receive got me reflect on several things. First, i haven’t really emphasize my reason and personal experiences regarding personal identities. Second, i haven’t really think how personal identities linked to marketing perspectives.

Integrating your personal life and your work life does not mean it will invade your privacy. For example bubzbeauty, fourfeetnine, and timothytiah. They are could be said blogger while TimothyTiah is a co-founder of Netccentric. They share their daily life, hardships, experiences, to some extent that it won’t invade their privacy.  I judge them less because i know what they have been through and i also do support their business. Who knows when your colleagues knew your personal problem they will try to understand you more.

Be honest = integrity

Be honest = integrity

Additional point i got from Siew Woon’s post, i also don’t want to be trapped in working society that can’t accept me for who i am.  Of course, we still have to be selective on what we post online and be honest with our society.There will always be a judgement but as long as we never do something wrong. It is okay to be yourself both online and offline 🙂 .

From Clinton’s post, i learned to make a point where we should maintain our identity to create a competitive advantages in marketing ourselves. We should be selective on what we post. At first i think one identity could make marketers understands our behavior and needs better and multiple identities could confused marketers. Clinton’s answer to Wei Jie’s comment give me other insight where we can focused on their lifestyle and identity or identities won’t be a problem.

In addition, i am not fully against having personal identities. It would be beneficial for small communities or where they might shy to ask sensitive question or civil worker where they must be really careful on what they post. Overall the way i use social media also evolving and who knows down the road i might have to separate my personal life and my work life. 


pro and cons of online identities

Identity is a complete set of characteristics that define you.  Consist of partial identity, profile, and persona that’s referred by identifiers. Internet usage as a space evolve over the year. From passive approach, where we use internet to gain information to interactive approach, where we collaborate. Move forward, now it is Human Computer Interaction era where it used for social networking and peer participation. Our identity directly affect our reputation (third party perspective of us).

Having more than one online identity allow anonymity. Anonymity allow us to develop our creativity, freedom of speech, and we can create our persona however we want it. It is beneficial for thus who shy to talk about medical conditions or afraid on expressing their thoughts.  Having more than one online identity might prevent personal data leakage but might also become a medium to leak company’s data. It is a broad spectrum that need more in depth analysis. One of the drawbacks of anonymity is anonymous troll. Relevant case : xiaxue SMRT case and fourfeetnine’s baby case. Aware of the drawbacks, there is a rising in identity-centric platform.

Quote from facebook CEO

Facebook’s CEO views

The opportunity cost of anonymity is our one identity. One identity shows integrity, networks, authenticity and being accessible. Putting what we have create out there also might lead to job opportunities. Several platforms nowadays aim for one online identity that trigger and connect all our online activities. Namely Facebook, Twitter, and LinkedIn. Having one identity might be a good investment for our future. Our future employer might see how we have progress and all the achievement. Employer nowadays not only mark us by skills and abilities. Connection, passion, integrity are example of what’s employer looking for and it could be accessible by looking through our online identity. Besides for job seekers, online identity also can benefits business man and important for artists.

When talking about online identity. Most individual look at it as personal life vs work life. Jeff Jarvis give a distinct view. It is about our inner self, real self vs outer self, show self. Clash between this would create lack of integrity image. Several critiques arose from his blog as it is lacking in power and inequalities analysis. On my point of view, we know best how is our society and our-self. Open minded culture will most likely accept one identity while close minded culture will most likely criticize our personal life and several identity would be a better choice. For me, i chose to integrate, maintain, and manage my identity  (my profile, partial identity and persona) instead of creating different identities. Also, it is important to maintain our online privacy. We must prevent theft identity that usually lead to economic loss.

(448 Words)

References :

Costa,c.and Torres, R. (2011) “To be or not to be, the importance of Digital Identity in the networked society” (3 November 2015)

Diaz, Z. “7 Steps To Building Your Online Identity” Epic Fu, YouTube Video (3 November 2015)

Jarvis, J. (2011) “One Identity or More?” (3 November 2015)

Jurgenson, N. (2011) “Jeff Jarvis and Multiple Identities : A Critique”  (3 November 2015)

Masters, A. (2011) “Identity on the internet: the pros and cons of anonymity” (3 November 2015)

Krotoski, A. (2012) “Online Identity: is authenticity or anonymity more important?” (3 November 2015)

Zimmer, M. (2010) Facebook’s Zuckerberg: “Having two identities for yourself is an example of a lack of integrity”. (3 November 2015)